A Study on the Influence Factors of Social Community Users\' Trust and Use Intention：Example of Cosmetic Social Community

Autor: Shao-Chen Chen, 陳少榛
Rok vydání: 2019
Druh dokumentu: 學位論文 ; thesis
Popis: 107
Since customers nowadays often rely on products’ reputation or word of mouth, sources for such information can be rather crucial. Traditionally, their tips on which cosmetics products to buy often came from blogs, but now they tend to turn to Cosmetic Social Community. Past research on the combination of Technology Acceptance Model and Informational System Success Model and on Cosmetic Social Community have been rather scare. So this research project is meant to examine impact of Information Quality, System Quality and Service Quality on Perceived Usefulness, Perceived Ease of Use, Trust in members, Trust in the website, Attitude Toward Use and Use Intention. The researcher had people who had once had Cosmetic Social Community at their sources of information. 1056 questionnaires were given out and the researcher ran a Structural Equation Modeling analysis with 938 completed, valid questionnaires. The findings may be concluded as such: (1) The better uers’ conceived Information Quality of the site, the higher the Perceived Usefulness (2) the better uers’ conceived Information Quality of the site, the better the trust in its members (3) the better uers’ conceived website System Quality, the higher the Perceived Usefulness (4) the better the conceived System Quality, the higher the Perceived Ease of Use (5) the better the conceived website System Quality, the better the trust in the site (6) the better the Service Quality, the higher the Perceived Usefulness (7) the better the Service Quality, the more trust in the site (8) the higher the Perceived Usefulness, the better the trust in the members (9) the better the Perceived Usefulness, the better the trust in the site (10) the higher the Perceived Usefulness, the more positive the overall ratings (11) the higher the Perceived Ease of Use, the better the Perceived Usefulness (12) the higher the Perceived Ease of Use, the higher the overall ratings (13) the better trust in the members, the better the ratings (14) the more trust in the site, the higher the overall ratings (15) the better overall ratings a customer gives, the more willing he/she may to use the site
Databáze: Networked Digital Library of Theses & Dissertations
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