An Analysis of Growth Management Strategy in the High-Class Meat Industry in Taiwan ：A Case of Japanese Beef
| Autor: | Wu, Chun-Ying, 吳俊瑩 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Bread has been the staff of life since ancient times. In recent decades, Taiwan has been influenced by the Western food culture. Rice has no longer been the primary source of calories, and multiple ingredients, including meat, have taken its place. There are many varieties of edible meat, and the consumption of beef continues to grow. In Taiwan, the rate of self-sufficiency in beef is less than 5%, so it is inevitable to import beef to meet market demand. Imported beef almost occupies the entire beef market. In September 2017, the government lifted the ban on importing Japanese beef, making consumers more selective about high-class beef products; in addition, traditional meat merchants and non-meat businesses have also imported Japanese beef to grab market share. Sales methods have also extended from traditional meat counters, stores, and high-end restaurants to e-commerce and live broadcasts. The purpose of this study is to explore the growing high-class meat market, upstream and downstream sectors of the industry, and competitors. Taking Japanese beef for example, the study conducted the core competence and competition analysis of a challenger in the high-class meat market and provided recommendations for future business strategies based on the results of analyses. The study found that people in Taiwan were highly familiar with Japanese beef. Due to the low output and high unit prices, competition in the market was fierce; therefore, itwas difficult to develop consumer behavior; in addition, it is not easy to keep fresh meat, which also leads to bottlenecks in management. Market experience should be improved to overcome such bottlenecks. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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