A Study of the Influential Factors of Investment Intention in Crowdfunding Projects: A Perspective of the Extended Valence Framework
| Autor: | Chen, Yi-Jie, 陳怡潔 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 The rapid development of crowdfunding has opened up a new fundraising channel for individuals and companies with financial needs. Through crowdfunding platforms, they can express their project ideas, dream plans on the Internet to seek financial support. This study is based on the extended valence framework perspective to explore the impact of trust, perceived risk, and perceived benefit on investment intention. We first set project perspectives of information quality, project novelty, value similarity and functional congruence as the antecedent variables. Secondly, divided them into two categories: negative valence and positive valence to explore how the sense, trust and perceived risk and benefit of the investors to the crowdfunding project affect their investment intentions. The survey is conducted in the form of online-survey and collect 373 valid samples finally. After the structural equation modeling(SEM) analysis, the study results can be summarized as follows: (1) Perceived risk and trust mediates the relationship between project novelty and investment intention is not significant. (2) Perceived risk and trust mediates the positive relationship between information quality and investment intention. (3) The mediate effect of trust is not significant between value similarity and investment intention. (4) The mediate effect of perceived benefit is significant affect the positive relationship between value similarity and investment intention. (5) Trust and perceived benefit mediates the positive relationship between information quality and investment intention. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|