The study of influential factors on consumers apparel rental behavior
| Autor: | Hui-Ting Chuang, 莊惠婷 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Since the fast fashion industry has been rising, people blindly pursue the trends of fashion. And, their values and habits of consumption are changed. It caused the overconsumption which leads to environmental load. Along with the development of Internet technology, the rise of environmental awareness, and the popularization of social media, the sharing economy has been developed rapidly. Starting from Europe and America, the apparel rental has been prevailing. In Taiwan, the apparel rental platforms have gradually emerged. However, I believe the apparel rental platforms will be mature and stable in Taiwan with the trend of the sharing economy. The purpose of this study is to realize the influential factors on consumers apparel rental behavior through in-depth interviews. Applied Consumer Information Searching Sources (Kolter, 2003), Elaboration Likelihood Model (Petty & Cacioppo, 1981) and Perceived risk (Cox,1967) as main dimensions and used depth-in interview to acquire the research material. In conclusion, the rental price is a key point that influences the consumers to rent or not. The consumers to search clothes information with their familiar brands and stores. Clothing style the consumers prefer basic and classic style. In perceived risk, the consumers consider if the process of returns & refunds is simple and convenient. This conclusion is for the apparel rental vendors as reference and the reference of future study. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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