Changes on the Operating Strategies of the Film Industry Producers in the Internet Era
| Autor: | Chiang, Yen-Jung, 姜妍戎 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 企業管理研究所(MBA學位學程) 107 With the film industry is close to the speed of technology development and the capital market, as well as the industrial characteristics of the high value-added of movie making process, which drives the revenues of tourism industry and other industry related, and global development, the demand of film market has great impact by the macro environment. Because of the rise of streaming video platforms and the entry of Internet companies, the traditional film industry not only increases competitiveness of whole industry chain, but also changes the operating strategy and marketing strategy of the film producer in the Internet era. According to the Industry Life Cycle analysis, the demand of film industry is growing. With the Internet application, the competitive advantage of the film industry is more significant at the data analysis of movie content which customer prefer. Obviously, it will help many Internet companies and video streaming platforms which has the data of consumer viewing habit by membership expanding their bargaining power. The communicate of internet platform has enabled the film industry transfer to a new industry trend of globalized movie production and localized movie content intellectual property(IP). The change of the film production industry has begun through the "Internet + Film Industries" environmental trend. In order to take advantage of expanding the value-added of movie content IP, the superior of film producers should have innovative concept of Internet thinking, and make the film production industry connect with the Internet. The study analyzes show that the current situation of Taiwan's film industry and the actual operation strategy of film-related companies through the interviews with three film industry experts, they concluded that the business model of independent film producer in Taiwan has entering the transformation trend through the ability to analysis data by Internet applications, which not only help to cut the demand uncertainty, but also reduce the risk of investment from employer through the data analysis of the audience watching habit and report the rate of Return On Investment(ROI). The result of the study found that the film industry has several changes under the competition in the Internet era: 1. The industrial chain structure has been transformed from a one-way transformation into a multi-networked film industry ecology; 2. Due to cross-domain operations of Internet companies, film industry has been more competitive and become maturity; 3. The film producers have more opportunities to expand the benefits of the film teams with low capital and high creativity in Taiwan. In the trend of localized film content IP, we need to be in contact with the audience more frequently, it is even more necessary to cut the searching cost for the proper theme of multiculturalism through the Internet. Through the Strategic Posture Analysis, the team of Taiwanese film production will enhance the competitive advantage with high-creativity by internationalization, the connection of streaming audio-visual platform, and improving the quality to film innovation theme by literature creation on the internet. It can also bring the Word-of-Mouth effect and improve the team establishment of digital talents to enhance the synergy of the competitive advantage in Taiwan film industries. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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