A Study on Organization Theory and Management: Case Study on'The Clinic B'
| Autor: | Tseng, Shi, 曾曦 |
|---|---|
| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 企業管理研究所(MBA學位學程) 107 This study first reviews the literature about organizational change, then extends to of series of analysis on internal business operation of corporation case to conduct the interview with an aesthetic medicine clinic which is facing operation crisis. By applying the research method of case analysis and management consulting, one can thoroughly comprehend the actual internal operating status and develop the exclusive transformation project while not affecting the business revenue for the company, to enhance the core competitiveness and establish further growth dynamic by integrating theoretical and practical aspects. The case corporation of this interview is the leader of the field of such industry with sufficient scale (annual revenue) and history. The interview is conducted with the CEO and chiefs of each division after acquiring the approval from the veteran and senior manager of the case company. Their voluntary on providing their precious time and core thinking about the company internals has contributed a lot to the discussion and conclusion of this study. The bottleneck of organizational management the case company is facing is that the industry has entered into the phase of maturity in which the industrial peers are increasing their sales by cutting the price. The case company has to conduct the overall internal adjustment in order to survive since the company is experiencing shrinkage of revenue in successive years and transition of right of management. Therefore, the Organizational Change Theory that Kotter presented in 2002 is here applied to promote the morale of the case company and rebuilt the employees’ passion to serve as well as reviving the revenue. It is primarily estimated that the result has a positive trend after six months of the reformation. The key factors for the success of changing of the case company are categorized as below after analyzing: 1. Make no unpractical outlook after setting the goals and be sure to share and communicate with employees about such goals 2. Perseverance is required for decision makers’ attitude toward changing as well as sensitivity on demand of change and willingness to provide authorization to colleagues 3. To sincerely understand customers demand by putting itself at their positions 4. Include the performance indicators as a part of organizational system to create virtuous internal competition for mutual growth 5. Make good use of information technology system to reduce management cost 6. Establish efficient internal communication channels and encourage the expressions of comments 7. Employees are willing to learn new knowledge, dedicate to innovation and with high rate of participation of educational training 8. Employees are highly accepting and complying with the organizational changing while reminding each other to form a positive atmosphere Besides practical suggestion from the case, it is believed that the result of this study can provide strategy and guidance about organizational change management to the managers of aesthetic medicine industry, as well as serving as the reference for researchers interested in this field with important values. Keywords：Aesthetic medicine industry、Case analysis、Management consulting、Organizational change |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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