Design and Application of Blockchain Based Campus Loyalty and Rewards Program
| Autor: | Chen, Yu-Hsuan, 陳羽萱 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Lots of enterprises use loyalty and reward program to maintain the loyalty of their customers, and “Points” have gradually become more convenience to use via App than before. Even enterprises cooperate with each other for Points exchange to let the Points more useful. In recent years, cryptocurrencies are discussed widely, and blockchain is the technology of the cryptocurrency. Vitalik Buterin published a white paper proposing Ethereum in 2013-2014. Ethereum allows users to write smart contract, and users can set many rules operating on Ethereum. The most widely usage is to issue token via smart contract. The study designs a loyalty and reward program custom-made for NCCU, using a design compatible with Ethereum ERC-20 Token Standard. In addition to digitizing the gift coupon and Points, we want to improve campus atmosphere via Campus Loyalty and Rewards Program to facilitate students interaction with school, especially at National Chengchi University which is well known for finance has more experience in financial technology. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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