A Case Study on the H & H Dental Clinic Performance Measured by Balanced Scorecard
| Autor: | Sun, Chin-Ming, 孫金銘 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 經營管理碩士學程(EMBA) 107 90% of the dentists in Taiwan work at the local dental clinics. After the opening of National Health Insurance in Taiwan, the demands for dental treatment have been increasing, and the outpatients had many consultations, so dentists were quite busy. Due to the implementation of the Total Health Care Budget in 2005, the supply of the profession dentists in the dentistry industry has increased at the same time. In this case, the superintendent of the Dental Clinic A faced an era of the competition. At the beginning of the opening of the dental clinic, the income from the dental treatment increased. In recent years, with the development of digital technology, local dental clinics have provided more and more advanced treatments for patients, and their profits have gradually increased as well. Only the increase in financial performance does not mean that the future of the clinic is bright. We must start to transform and make a change, and think about the strategic development of the dental clinic. The superintendent of the Dental Clinic A uses the four facets of the balanced scorecard to consider and establish the long-term competitive advantage of the clinic. 1. Strengthen the education and training programs to the clinic assistants. Taking good care of their patients to earn their trust. 2. Improve internal processes. It can shorten the time of medical treatment and complete medical work efficiently. 3. Consider the customer level. Providing the comfortable space for their patients, respecting their personal privacy, and offering the customized services to the patients. 4. Achieve financial performance growth. Hiring the professionals to work at the dental clinic to improve the quality of the medical services, creating high-quality business reputation, increasing the number of the patients and gaining the significant growth in financial performance. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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