Research on Non-profit Organizations Participating in Community Service and Strategic Alliances – Taking Ma Yuan Savings Mutual Aid as an Example
| Autor: | MA KUANG-JUNG, 馬光榮 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Since the introduction of Taiwan in the Republic of China in 55 years, the traditional “poverty alleviation” business model has gradually become more difficult to meet the needs of the times with the evolution of technology and the environment, resulting in difficulties in the operation of most credit unions, and even partial savings. The mutual aid agency was dissolved. Therefore, the purpose of investing in community service and achieving strategic management through strategic alliance is an important issue at present. In order to understand the basic operation mode of the credit union and the evolution of the era, this study uses qualitative research methods to interview the cadres, village heads, community cadres, cooperative institutions, etc. of the credit unions to obtain the strategies for investing in community services and other institutions. The success factor of the alliance lays the foundation for sustainable development and development. Based on the relevant literature, this study analyzes the positive and negative impacts of Mayuan Credit Union's participation in community service, and then the benefits that may be derived from strategic alliances with institutions. In addition to improving diversified services and quality, this model changes business models. Increase interaction with the community, let more people know about the credit union, become a good friend and good neighbor who is close to the people, convenient and able to solve daily life problems. "Understanding the Motivations and Processes of Credit Unions in Community Services", "Understanding the Difficulties and Challenges Faced by Credit Unions in Participating in Community Services", "Analyzing the Advantages of Future Ma Yuan Credit Unions in Community Services" and "Looking for The practice of non-profit organizations and strategic alliances is the purpose of research. In the course of the research, it can be found that the credit unions must get rid of the embarrassment of past services, dare to try to invest in community service and diversified cooperation, and make recommendations to the unit society, county and city associations, the Republic of China Credit Union and government departments. More people develop the habit of saving because of trust and diversified services, and achieve the purpose of self-help and poverty alleviation. Keywords: qualitative research, semi-structure direct interviews, credit unions, community services, strategic alliances. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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