Strategic Choice and Implementation Approaches for Policy Marketing: A Marketing Analysis of the 2016-2017 Five-Day work week Labor Case
| Autor: | LIU, YI-HSUAN, 劉一璇 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Taiwan’s labor-management relationship has undergone several revisions in the past, and by amending the most basic labor law of the Republic of China - the Labor Standards Law. The main purpose is to protect labor rights, strengthen labor relations, and promote social and economic development. The purpose of this study is to let everyone understand the first revision process. It was announced on July 30, 1984, and the current revised version was adopted on January 10, 2018. After the political party rotation in 2016, the Tsai-English government wanted to rectify the labor relations and improve labor hours. The Five-Day Work Week amendment bill that hopes to further improve labor relations. According to statistics in September 2017, the number of skilled workers in Taiwan reached 210,000. This reform has affected the entitlement of Taiwanese workers. However, due to the urgency of practicing the law, the flexibility of the revision of the law is too small, resulting in many negative impacts on Taiwanese labor and enterprises. To make the labor-management relationship more tense, and have to undergo a second revision in 2018. This research method analyzes the policy marketing, the choice of strategy, and the way the government implements. For the 2016~2017 Five-Day Work Week amendment bill.This study further uses the arguments of the Alliance of Initiatives and the Anti-Advocacy Alliance to compare the various controversies on the first revision of the law, and the problems arising after the initial revision of the law are also reviewed. In the previous two arguments, by reviewing the past revision process, there are echoing policy issues and discussing whether it is appropriate. This study is based on research findings: First, government policy marketing does not conform to democratic principles. Second, government policy marketing does not meet the principle of two-way communication. Third, government policy marketing is not in line with the economic development ecology. 4. Government policy marketing does not meet the ethics that vested interests should be respected. In the process of repairing the law, I hope that it can be treated more rigorously. It is also proposed that it can be improved on the first revision of 2016~2017. This study puts forward the research recommendations and proposes: First, the key to the policy effectiveness of the policy-oriented administrative marketing system. Second, it is advisable to promote a labor-saving and win-win labor leave mechanism, starting with the design of a marketing strategy that can be obtained. Third, it is advisable to formulate a rational Five-Day Work Week policy for labor, which can promote political marketing and achieve rational political development. I hope to make useful suggestions for this policy. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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