Analyzing the Taiwanese Cross-Border E-Commerce Behavior in Mainland China and Singapore
| Autor: | JHENG, YU-SHAN, 鄭伃珊 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 This theory is based on the electronic Business rules and Structure-Conduct-Performance and the case, the evidence model to analyze the Taiwan, Mainland China, Singapore. It is found that the Mainland of China is comparable to Taiwan and Singapore in the Electronic Business rules of the most complete. In the Market Performance, The substantial evidence is also unique, the principle of Taiwan and Singapore is the most geographical position in the entire Asian region, in the cross-border business analysis part. Based on the data from 2015 Taiwan’s B2C Online Store Business Survey compiled by the Department of Commerce, Ministry of Economic Affairs applying to identify the determinants and effects on Taiwanese E-Commerce in Mainland China and Singapore. By conducting 2SLS treatment effect model, the empirical results indicate that the major factors in international E-Commerce behaviors are capital, payment types, logistics, consumer age, cross-border business model, and E-Commerce operational dilemma in Taiwan. And determinants will vary from Mainland China to Singapore. Relative to Mainland China, Taiwanese firms will enjoy higher revenue, higher probability to break even, and higher profit growth rate when they operate E-Commerce in Singapore. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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