A study on Parents' Willingness to Purchase Children's Piano Talent Courses.
| Autor: | Wan-Chen Du, 杜宛蓁 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 In the past 12 years, the phenomenon of fewer children in Taiwan has become more and more serious. The lack of children has a great impact on the entire talented art industry, especially music education. The reason is that in the process of learning music, you need to buy musical instruments, change instruments, and practice hard. Compared with other talents, the tuition is more expensive, so that parents will think twice or switch to other talents. Because of the phenomenon of fewer children, parents prefer their children to have different talents from others, to participate in the competition to gain self-confidence, to be temperamental among the others, and to cultivate elegant quality of life and attitude. Even though the children's enlightenment education is so important, the decision makers are not the children themselves but the parents. Therefore, the consumer's purchasing mentality, direction of choice and expectations for their children are all within the scope of this study. This study has been considered with consumer purchase behavior patterns, consumer decision-making patterns, herd and impulsive behaviors, and the current state of household consumption and the motivation of family selection talent classes as relevant literature. The results obtained by field surveys and in-depth interviews show: 1. Most parents believe that in addition to learning the piano, piano education can train the brain to develop intelligence and cultivate artistic atmosphere. 2. Parents will study before choosing talent-learning for their children, showing that there are only a few parents who are impulsive. 3. Parents think that having this expertise will make their children to be more exceptional during their school years. 4. After understood the current needs of the parents after this research, as the talent teacher, will change their teaching methods and interact with the students with more open mind, making the piano lesson is no longer boring. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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