A Study of the Key Success Factors for Community Based Tourism Development

Autor: HUNG, LUNG-HSU, 洪龍旭
Rok vydání: 2019
Druh dokumentu: 學位論文 ; thesis
Popis: 107
According to the statistics of the Ministry of Health and Welfare in 2017, the total amount of community development associations approved by the competent authorities was 6,839. Due to a variety types of community types, there are metropolitan communities, urban-rural communities, coastal-type communities, mountain-type communities, rural-type communities, tribal communities, etc., due to the diversity of community type, community resource patterns are also different. The key to the success of community tourism development is related to the resources for community tourism development. Therefore, the importance of exploring community tourism resources is the key. By surveying community resource, such as culture, history, people, monuments, sites, nature, ecology, attractions, rivers, terrain, landforms, specialties, snacks, ethnic groups, religion, performances, festivals, experience, study, life, sports, spirituality, film, etc, we can collect the advantages of community to develop local tourism. In this study, we selected six communities and scholars who have successfully developed community tourism, and relevant government agencies to find out the key success factors for community tourism development. By thoroughly empirical scientific analysis, we hope to find out the important indicators of community tourism development, and to provide government to guide community for developing, and even to provide a model or a strategy for developed community or developing community. This study aims to construct an attribute assessment of key success factors for community tourism development, and the study is conducted in three phases. The first phase is based on the literature to conduct content analysis method - from six community tourism development success cases and refer to the past literature, preliminary drafting of four major factors, which are "Environmental Resources", "Human History", “People Cooperation” and “Tourism Investment” for interview. In the second stage, we will find five enthusiastic participating communities, and the current community cadres and lieutenants to conduct in-depth interviews getting the key factors for the success of the four major factors,"Environmental Resources", "Human History", "Popular Cooperation", and "Tourism Investment", and eight indicators and 21 third-level measured indicators. Besides, adding the third-level target “Seasonal Landscape” in the second-level “Natural Landscape” of “Environmental Resources”. In the third stage, 16 experts, officials, academics, and practitioners were invited to fill out the questionnaires, and the questionnaire analysis will be conducted by the hierarchical program analysis method. The results of the study found that on the four major factors, the "B-Human History" accounts for the highest ranking weight value of 0.380, followed by the "A-Environmental Resources" with weight value of 0.317. The weight of the "C-People's Cooperation" is ranked third in the 0.198, and the weight of the "D-Tourism Investment" is the fourth rank with value of 0.105. For the second-level overall evaluation criteria is divided into 8 categories. The highest rating of weight value is “B2 Historic Building” 0.196, and followed by the “B1 Historical Background” weighting value of 0.184. The third one is "A1 Natural Landscape" with the weight value of 0.159, followed by the "A2 Community Features" weight is 0.158, followed by the "C1 Resident Cooperation" weight is 0.105, followed by "C2 Local Guide" with the weight of the list is 0.093, followed by the “D1 Government Cooperation” with a weight of 0.062. The lease value is “D2 Leisure Recreation Investment” with a weight of 0.043 and has the rank eighth. The third-level overall evaluation criteria is divided into 21 categories. After the serial weight calculation of the main standard, scholars believe that “B2I in situ Monument Construction” is the most important of all evaluation indicators, with overall weight is 0.1257. Secondly, the overall weight of the evaluation index of "B1I History related of Ancients of Local Community" is ranked second in 0.0936, the overall weight of the "B1II Community Local History and Culture" evaluated edge is 0.0903, and the evaluation criteria of "A2I Featured Attractions Excavation" of weight value is 0.0745, ranking fourth, and the overall evaluation weight of the “B2II Local Temple Building” evaluation criterion is 0.0704. The last three factors are "D2II Public Leisure Facilities" ranked 19th with the weight value of 0.016, followed by the "D1III Experts and Scholars Asistance " weighting value of 0.0124 ranked 20th, and "D2I Adding Visitors’ Community Travel Tool" has a weight value of 0.0098. It is hoped that the research results will provide a way for the community and government to provide subsidies to the community and as a discussion for academic research on related topics.
Databáze: Networked Digital Library of Theses & Dissertations
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