Study on Usage Behavior and Satisfaction of Smart Phones – A Case Study of College Students in Kaohsiung
| Autor: | Wei-Shu Hsu, 許書瑋 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 With the advancement of technology, smart phones have become very popular. This study investigates the usage behavior and user satisfaction of college students using smart phones. By conducting the questionnaire, the purposes, behavior, satisfaction, and renewal of college students using smart phones were studied. The sample space of the questionnaire is the college students in Kaohsiung City. And the basic factors for the questionnaire are gender, grade, monthly cost, and living areas. The results of this study are as follows. On the purposes of using smart phones, college students often use Line to contact family, relatives and friends. Moreover, college students also use smart phones to watch video, take pictures, and shoot videos. On the usage behavior, the college students will fully charge the battery of their smart phones before going out, and lost their smart phones are not common. On the use satisfaction, information security, battery life, resistance to falling are not satisfied for college students. On the other hand, running smoothly and memory space of their smart phones are satisfied. The most satisfying feature is the brand of their smart phones currently in use. Finally, on the renewal behavior, college students will buy more expensive brands of smart phones when they have more budget. However, college students would not buy new smart phones because of new features or new models of emerging smart phones. And they also do not renew their smart phone frequently. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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