A Study of the Relationship between Cognitive Style, Learning Motivation and Intention to Pay Online English Teaching Platform
| Autor: | HSU, NIEN-TZU, 許念慈 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Legislative Yuan approve the act「Blueprint for Developing Taiwan into a Bilingual Nation by 2030」in order to improve demand-driven English proficiency among the general public. With the development of technology and the trend of globalization, the online English learning platforms have become a trend in the modern society. The study is on the basis of Technology Acceptance Model (TAM) and refers to Group Embedded Figures Test (GEFT) and Motivated Strategies for Learning Questionnaire (MSLQ). The purpose of the study was to explore the relevance of different cognitive styles、learning motivations to the perceived usefulness、perceived ease of use、behavioral intention to use and intention to pay of the online English teaching platforms. This study was conducted with an Empirical Research to collect data through questionnaires. The study reveals that different cognitive styles and learning motivations have a significant impact on perceived usefulness and perceived ease of use. Perceived usefulness affects the perceived ease of use, and both of them affects the attitude toward paying online English teaching platforms, the attitude toward paying online English teaching platforms has a significant impact on behavioral intention. It is suggested that the online English teaching platforms industry can actively promote the learning style classification recognition function, so that the service and the customers learning style can achieve the highest degree of fit. It is expected that the conclusion of this study can serve as a basis for follow-up development related platforms and research evaluation. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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