The Research of the Tourism Marketing of the Temple Culture - A Case Study of Qingan palace in Xingang District,Tainan
| Autor: | Hsieh, Li-Feng, 謝麗楓 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Hsikang is a traditional country settlement locates in Tainan cit. and owns unique local culture-Yi-Hsiang. It mixed with the temple culture and quite associated to the migration of early Chinese people. The belief involved the same memory of those local hundreds years residents. Din-Tao and Yi-Hsiang are the important event of the year and they are contuined God-respecting cememony. They need the resdients to get together and coopprate to finish. The Chin-An Temple keeps the special culture. Recently, Hsikang faces the ypung population shift and the community suffers the problem of aging population. The intellectuals realize serverity of the topic; on the other hand,the government improves rural regeneration positively and tempts to solve it. Now, at the part of comprehensive community development has tjr first step, but it doesn’t improve abviously yet. The resercher tries to combine the marketing path of temple culture and travel to open the business opportunities for Hiskang. At the reserch, by interviewing and investigating to comprehensive Din-Tao and Yi-Hsiang what makes the foreign torists attractive. Besides, with using questionaires to the tourists who participate Yi-Hsiang and the local residents to explore the relations among satisfition, attraction, and royality. Through the questionaire, it verifies that the three items in the reserch influence among them illustriously. By the way the satifition is the mediation effect between the attraction and royality. Hope that the reserch result could be an oppion to the local development and become an oppoptunity for the future of Hsikang. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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