The Transformation Strategy of SPA Business - A Case Study of P Company
| Autor: | LI, WEN-CHI, 李文祺 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 According to the Global Health Institute (GWL), the SPA industry has been high in the top ten industries that can create health and happiness. Although there are many opportunities, it also means competitive pressure. How to be here Change and transformation in the big economic environment, make good use of advantages, make market segmentation, and continue to profitability. This study is based on the P company of Taiwan's SPA industry. Due to market demand, P company will change its business address. Enhance the transformation of hardware equipment, competition, management and marketing models, and discuss the background of research and discussion to explore the key strategies for the transformation of the beauty spa industry. The business of beauty SPA is centered on three aspects: (1) environmental hardware (2) service software (3) operation management, but in order to avoid falling into the competitive Red Sea, enterprises must develop core competitiveness, how to develop and Adjusting the new thinking strategy is the purpose of this paper. Through the following analysis, this paper finds the key success factors of the type: (1) Analyze P's future opportunities and restrictions based on P company's corporate culture and growth trajectory. (2) Deductive P's future alternative strategies through 7Ps marketing mix (3) When the SPA industry environment is in the background, P company conducts SWOT analysis (4) After the above analysis, the transformation strategy is as follows: (1) carefully planning the curriculum, (2) creating the brand, and (3) distinguishing the price with the service effect and maintaining the market elasticity under the brand effect, (4) Skilled personnel training |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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