Exploring the Leasing Industry with the Resource-Based View'H Company' as an Example
| Autor: | HO, CHIEN-CHUNG, 何建忠 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Whenever there is a major economic crisis or a collapse of the economy, many companies often hear that the business environment is declining due to poor environmental conditions, and orders are plummeting. Then, the company’s owner is complaining about the plight of the bank’s rainy days, which leads to insufficient working capital. Next, there were social problems such as unpaid leave and layoffs. According to the industrial and commercial census data, by the end of 2016, the number of Taiwanese entrepreneurs totaled 1.296 million, of which SMEs accounted for 1.291 million, accounting for 99.6%, and the number of employees was 5.651 million. Accounting for 64%, it can be seen that the composition of Taiwanese enterprises is mainly for SMEs. Taiwan's small and medium-sized enterprises, in terms of expanding investment in factories, invoicing goods, buying equipment, etc., banks often have no financing because of short set-up time, low turnover, collateral and other factors, which is why leasing The industry has the opportunity to rise. The leasing industry has adopted the concept of “financing financing” to help small and medium-sized enterprises to provide flexible capital utilization programs in the early stage of venture or large capital investment. In this case, H company has already been in the vehicle staging market. For 15 consecutive years (2003~2017), the Taiwanese vehicle was overlord. H Company invested in the equipment leasing industry in 2006. This case studies how H Company develops equipment leasing with its own internal resources and unique management methods. Market opportunities, through the company's core capabilities, understand the competitiveness required to enter the equipment leasing market, and explore the core competitiveness of H company from the perspective of resource-based theory, and follow-up market marketing strategies. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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