Factors influencing consumers' continuance usage and purchase intention on cosmetics websites
| Autor: | HSU, CHIA-CHEN, 許家蓁 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Due to information technology era is booming, more and more consumers are getting information from the makeup website. In addition, it affects their continued use of the website and purchase intentions. It is also visually appealing. This study integrates the Information Adoption Model (IAM) and the Information Continuous Use Model. The model (ISCM) is based on the discussion of consumers' continuous use of the website and the direct purchase process. On the other hand, in addition to hearing the influence of other people's opinions, and the influence of the visual appeal of cosmetics, it is more important to attract consumers at the first time. In this study, 517 valid questionnaires were collected from consumers who had viewed the makeup website on the Internet. The research results show that information quality and source credibility will positively affect the Information Usefulness. Therefore, the makeup website operator should pay attention to the quality and professional level of the cosmetic reviews published by the reviewers, and the consumption will consider the comments useful. Consumers' perceptions of makeup products will also have a significant positive impact on consumers' expectations on the beauty website. Consumers are more aware of the usefulness of comments, so makeup operators need to continue to improve these factors. In addition, consumers' satisfaction with the makeup website reviews will positively affect the continued use intention. On behalf of consumers, the beauty website is useful, and the Information Usefulness will positively affect the information adoption. Therefore, it is useful to hear other people's information. With the relevant makeup information, there is a willingness to purchase. The visual appeal of cosmetics will positively affect satisfaction. Operators should pay attention to the appearance of makeup products, which will enhance consumer satisfaction and repeatedly browse the makeup website. Keyword: Information Adoption Model, Information System Persistence Model, Purchase Intention, Cosmetic Visual Appeal |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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