The Analysis of Corporate Strategy of Electronics Manufacturing Services Industry in Taiwan–A Case of U Company
| Autor: | CHANG, CHI-WEN, 張繼文 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 In the rapidly changing environment of the global electronics market, diversification will be an important strategic application in order for companies to resolve their pressure for growth and achieve sustainable business goals. Taiwan's professional electronics manufacturing service industry, with its strong strength in electronics OEM R&D and manufacturing services, can play a pivotal role in the global electronic supply chain system. While some brand companies are losing or dying, EMS companies can stand without shaking, it is a question worthy of discussion as to what corporate strategy it adopts to lead the company toward the goal of sustainable development. This study takes the case analysis method in qualitative research as the research method, takes Taiwan's professional electronics manufacturing service (EMS) industry as the theme, and selects Taiwan EMS U company as the case study object. The case company takes its unique corporate strategy planning. The layout, in a highly competitive market, allows the company's performance to continue to grow steadily, and its corporate strategy is worth exploring. This study adopts the six major aspects of Si,Tu-Da-Xian's (2001) corporate strategy, analyzes U company's corporate strategy, and proposes research conclusions based on research analysis: (1) The market environment will affect the corporate strategy of the company. In order to enable the company to continue to grow, the application of the diversification strategy is a choice, and the company operator must carefully engage in the strategic layout of the diversification. (2) For the six major aspects of the corporate strategy, the company operator should properly consider the formulation and arrangement to guide the company to achieve the goal of sustainable management. (3) Analysis of the six major aspects of the U company's corporate strategy. At present, the development of each business segment presents a high-quality and balanced corporate strategic layout. At this stage, it is a reasonable corporate strategic planning layout. And the sustainable construction of the comprehensive effects of the various business units will enable the company to continue to operate and develop. This study is expected to use the corporate strategy of case company as an analysis to make reference to other related companies' corporate strategic layout. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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