A Study on Taiwan's Destination Image, Place Attachment & Revisit Intentions – A Case of Short-Term Exchange Students From Mainland China
| Autor: | TSAI,CHENG-YU, 蔡承佑 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 This research studies how the destination image effects place attachment and revisit intentions of Mainland China students. It investigates the mediating effects of place attachment on the relationship between destination image and revisit intentions. This study takes short-term exchange students from Miaoil, Hsinchu and Taoyuan, Miaoil, Hsinchu and Taoyuan area as target group and tries to explore how the destination image affects place attachment, and furthermore to explore how place attachment affects revisit intentions. This study analyzes 280 valid sample to investigates variables destination image, place attachment and revisit intentions. Conclusions have been reached follows: (a)destination image affects positive place attachment (b)destination image affects positively revisit intentions (c)place attachment affects positively revisit intentions (d)place attachment affects plays a partial mediating role in the relationship between destination image and revisit intentions. Finally, based on the findings, this study proposes that theoretical implications, management implications, limitations of this study, and feasible future strategy. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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