Applying Social Network Analysis in Exploration of Taiwan East Coast National Scenic Spots - a Case Study of Taitung Area.
| Autor: | Zeng, Zeng-Yu, 曾增育 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 Taiwanese citizens has become more passionate about domestic traveling since the Five-Day Work Week is implemented. The night markets, historical monuments, scenic areas and amusement parks are always packed with visitors whenever it’s weekend, this can be seen as the success of the effort that the Bureau of Tourism in Taiwan had made.As the number of inbound travelers for both foreigners and Taiwanese citizens is increasing, shows the efficiency and high-quality in tourism for Taiwan. The natural landform in the east coast has always been the favorite tourist spot along with the well-known Baxian Cave, Sanxiantai and Xiaoyeliu. This research is based on the recommendations from the East Coast National Scenic Area, here we pick out the best 20 spots for sightseeing. We conduct the research by giving out questionnaires and utilize Centrality Analysis, Singular Value Decomposition, Lambda Set Analysis, Core-Periphery Analysis for the data also with the assistance of SPSS statistical standard. Our goal is to understand the situation of the tourist vertices on the sitemap to help improve the east coast tourism for relevant authorities and future itinerary change. Through the method of Centrality Analysis, we have noticed that the spots that are easier to get to are the spots that are more important to the research, such as Xiaoyeliu, Sanxiantai and Baxian Cave. From SVD and Lamba set analysis, visitors tend to set their next destination in the vicinity due to the long and narrow geography of the research area. From Core-Periphery Analysis, it is shown that the impact on how visitors choose to visit a site are less likely related to their gender, ages, educational background and where they start their journey from but have stronger relation to the days they plan to visit and the times they’ve visited. The wider area the visitors reach out, the more active they are. The results come out really helpful with the development of east coast tourism, and increase the numbers of people visiting a less popular spot. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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