Customer switching behavior in mobile credit card services
| Autor: | Chun-Hao Huang, 黃俊豪 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 Following by the advance of technology and the innovation, Multiple payment methods are challenging and changing past trading patterns. Mobile device combined with NFC chip. Mobile payment applications within smart phones continue to strengthen and promote the banking system, making the global mobile payment population is increasing. The population paid by Taiwan’s operations is constantly improving, but the most common payment method in Taiwan is still cash and credit cards. In the first half of 2017, three major international payments, Apple Pay, Samsung Pay and Google Pay, entered the consumer market in Taiwan. Stimulate domestic use cellphone mobile payment boom. This study uses switching costs and design quality as the Antecedent variables. Brand image, brand affect and brand trust serve as Mediation variables. Finally, research user intention of consumer. In addition, SPSS Amos 20.0 computer statistics software was used for reliability and validity analysis. Structural equation model (SEM) empirical results. This study mainly focuses on consumers who use credit cards and financial cards. A total of 422 valid questionnaires were collected. Using SPSS Amos 20.0 Computer Statistics Software for Reliability and Validity Analysis. The structural equation model (SEM) empirical results. Finally, Provide relevant theory and management implications, and make recommendations and research directions for future research. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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