Management Strategy of Digital Convergence for CHT-MOD

Autor: Po-Wei Hsu, 許伯瑋
Rok vydání: 2018
Druh dokumentu: 學位論文 ; thesis
Popis: 106
"Policy management" is a comprehensive management activity that combines the company''s vision, business philosophy, policies, objectives, strategies, and plans to achieve goals. Policy management is the company''s direction for the future. Through the development of goals and strategies, and according to the set guidelines, the company plans to implement the company''s limited resources from the top down to the company''s internal resources. This paper adopts a case study approach to conduct research on the process of implementing the policy management of Chunghwa Telecom, and discusses how the management layer applies policy management, how managers conduct strategies, implement Plans, review and improve the process. The study found that effective policy management through Plan-Do-Check-Action will make the company''s vision and business philosophy more consistent with the market, and make case companies benefit from planned policies. Therefore, policy management can effectively enhance the centripetal force of the company''s internal organization and provide company-wide consensus.
Databáze: Networked Digital Library of Theses & Dissertations