McDonald's in Beidou Town, Changhua County Coffee Brand Marketin g Management Technical Report
| Autor: | Lee, I-Ching, 李依靜 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 This Technology Report takes McDonald's in Beidou Town, Changhua County as a coffee counter as an example. In addition, I have 22 years of practical experience in McDonald's in Taiwan. I have a deep understanding of how McDonald's thinks and directions in coffee marketing strategies and how to operate in the field. The theory of marketing, I propose my own technology report, aiming to explore the correlation between the fellow countrymen brand and loyalty, and the correlation between hand-made coffee counters and coffee made by general machines. Changes and the westernization of the fellow countrymen eating habits, coffee, which is not a necessary drink, is gradually accepted by the fellow countrymen. Every day, a cup of coffee has become a part of life. Consumers' demand for coffee is no longer simply drinking coffee. Start to pursue the brand of coffee, and the experience it brings, and pay more attention to the feelings brought by the environment. Therefore, whether McDonald's McCafe can satisfy consumers with service quality, experience marketing and customer satisfaction is the source of motivation that I want to explore. Therefore, the research finds that the chain fast food industry can grasp customer needs and pay attention to internal staff development. Improve employee satisfaction and have a positive effect on turnover. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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