A Study on the Service Quality, Satisfaction and Willingness to Revisit Leisure Farms: A Case Study of Shennong Holiday Farm Sanwan Township, Miaoli County
| Autor: | Hsu Tsung-Min, 許聰民 |
|---|---|
| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 In recent years, Taiwan's economic growth has become more and more rapid, and the status of economic and trade development is also very different from the past. In particular, today's society has gradually moved toward technological advancement and automation, and has promoted people without using too much manpower. There is extra time to plan for leisure activities; and because of the rapid development of technology, the leisure information that people receive through technology is becoming more diverse, and more people are beginning to pay attention to the importance of leisure activities and begin to pay attention to themselves quality of life. Under such conditions, leisure farms that flaunt people's minds and adjust their body and mind have mushroomed, and people's choices have become more diverse than ever. How can leisure farms be in such a competitive environment? Standing out from the crowd, making tourists willing to visit, or even revisit, is the most important topic of today's leisure farms. The leisure agriculture that the government has vigorously advocated during these years is an emerging enterprise that uses agricultural economic activities, rural life, rural landscapes and rural culture to plan the experience of agriculture and leisure recreation. Its development is based on multi-functional goals. It also shows agricultural operations that combine production, life and ecology (Chen Zhaolang, 2003). This emphasis on daily leisure life and the advocacy of nature, so that leisure farms have the opportunity to grow in daily needs, but this kind of leisure farm also faces many challenges different from the past. This research is mainly based on the Shennong Holiday Farm in Sanwan Township, Miaoli County. The research object is to enter the Shennong Holiday Farm in Sanwan Township, Miaoli County, and to carry out various activities in the farm. The key points of this research are discussed. For the service quality of leisure farms, the satisfaction of tourists and the willingness to revisit and the relationship between them and the degree of influence, and through the collection, organization and discussion of relevant literature, to build the basis of the questionnaire question measurement, and complete the research . |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|