Research of Service Quality Chinese Professional Baseball League (CPBL) in Spectator Sports

Autor: LU, HUI-PING, 盧慧萍
Rok vydání: 2018
Druh dokumentu: 學位論文 ; thesis
Popis: 106
Professional baseball was one of the eye-catching Spectator Sports in Taiwain. The professional baseball team is not just a sports team but also a profit-making business. Hence, there is an essential study which is based in marketing strategy to attact certain customer --- a sports team surviving with sufficient spectators and boxes and understanding service quality pattern of Chinese Professional Baseball League in Spectator Sports. The purpose of this study is to verify the reliability and validity of the service quality pattern of Chinese Professional Baseball League in Spectator Sports by using the structural equation model and enhance the service quality of the Spectator Sports. This study was established in the relevant questionnaire surveys for spectators having the experiments in seeing 29th Chinese professional baseball tournamentby their own eyes. A total of 300 questionnaires were distributed and 75 questionnaires were collected from New Taipei City Xinzhuang Baseball Stadium, Taoyuan International Baseball Stadium, Taichung Intercontinental Baseball Stadium, and Tainan Municipal Baseball Stadium from March to April 2018. Questionare data were analyzed by SPSS 12.0 for data analysis and caluation by descriptive statistics and Structural Equation Modeling(SEM) running in AMOS 20.0. The study shows good reliability, validity, and Fitnes in service quality pattern of Chinese Professional Baseball League in Spectator Sports.Accorinding to the study results, there are specific suggestions as follows: (1)adding stadium ring LEDs and enhanced broadcasting equipment. (2)adding electronic ticketing application. (3)increasing the diversity of performance before the game. (4)adding ventilation equipments in washrooms. (5)finding sponsors and increasing the willingness of fans to enter the game. (6)properly plan in the stadium food street. (7)increasing the distance between the seats of the spectuarors. (8)properly plan the parking space and exit routes. Hope this reference can provide the government, the pellets, and related units to set up the spots marketing strategy.
Databáze: Networked Digital Library of Theses & Dissertations
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