The research of cross selling and synergy: A case of a domestic property Non-Life insurance company in Tainaa area, the subsidiary of a finance holding company
| Autor: | 李俊熙 |
|---|---|
| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 Recently, domestic finance holding companies have started up one after another, competing and contending in the limited market of property insurance in Taiwan. Now, finance holding companies should maintain their long-term operating advantages and keep developing innovative strategies of marketing. Further, insurance services like one stop shopping should be provided to clients by using marketing channels, information of clients, business locations, physical facilities and business model. Property insurance companies which are subsidiaries of finance holding groups should make good use of the group resources to reach cross selling, increasing revenue, keeping cost down and further making maximum synergy and resource sharing. In this way, companies can obtain competitive advantages and create benefits. This research aims to analyze by referring to the business performance from 2012 to 2017 of a domestic property insurance company, including the data of performance and statistical trend of different channels and insurance categories. The purpose of the study is to investigate how the property insurance company, a subsidiary of a finance holding group, make use of group resources to achieve cross selling, and reach expected goal of synergy. Outcome of practice shows that cross selling makes a positive effect on increasing business performance. Keywords: finance holding, property insurance, cross selling, synergy |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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