A Case Study of Brand Management of We-Media
| Autor: | HUANG, SHR-SHIUAN, 黃士軒 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 In today's network popularization, with the rapid development of media and new media industry, everyone can be seen, as long as the use of mobile phones, record their lives, promote their own works, there is the opportunity to become celebrities from the vegetarian people. The purpose of this study is to understand how a vegetarian can use the Internet to run his own industry, to become a new brand with personalized, fast links, and a key way to operate a brand from the media. Let everyone have the opportunity to change from vegetarian to red, is the research motivation for this study. In this study, we used qualitative research to interview five individual media operators in depth interview method, and observed five interviewees by using semi-structured interview, from the beginning of the media management brand to the current development process. In this study, seven questions were interviewed, presented in the form of verbatim manuscript, classification and summary, and analyzed by brand management and media-related theories. According to the results of this study, the management implications and suggestions are proposed. The study found that since media operators conform to the media personalization, entry threshold low, fast interactive link three characteristics, and use of pictures, text, audio-visual tools such as brand management, relationship marketing, customer loyalty and other theories to establish relationships with fans and promote marketing, develop their own uniqueness, to achieve their own brand value of the harvest, It can be seen from media creators because of operating from the media after the image of the promotion, job opportunities, increase income and other different benefits. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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