Using Virtual Company A to Explore the Feasibility of Personalized Precision Medical Treatment in Taiwan with Rodents PDX Platform
| Autor: | Lei-Yao Chang, 張鐳耀 |
|---|---|
| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 管理學院MBA 106 The aim of the study was to investigate the feasibility of the rodent PDX (patient-derived xenograft) model platform on personalized and precision medicine in Taiwan. he results demonstrated that the Rodent PDX model can provide useful information of choosing target drugs for Hospital doctors and more than half of the respondents showed their intentions on using rodent PDX platform while they are suffering from cancer. Their expected prices for PDX platform were increased while receiving the set prices. The anchor effect on pricing was discovered. Moreover, gender effect was found on expected price but not on the intention of using the platform. The household income significantly affected the intention of using the platform. However, once respondents got the information of the set prices, their household income effect has disappeared. On the other hand, the establishment of rodent PDX model takes times and it encounters the competitions from Zebra fish PDX model and Organoid platform. Nevertheless, rodents PDX platform are still publicly accepted as a platform for drug assessments with trust. From the strategy point of view, in the early stage of the market development, the patients in stage III or IV who would like to use PDX model platform can be seen as rare resource while reviewing the number of patients using target drugs, considering the percentage of willing using PDX model from the results of this study and the dominance from hospitals. Therefore, the company that would like to enter the market, it should gain as much market share as possible with its higher professional skills to convince hospitals and patients. However, the number of company/organization entering the market could be increased in the long term because more target drugs will be developed and used in the future. The market structure may be changed from Oligopoly market to fully competitive market. In order to maintain its advantage and avoid the coming of fully competitive market, strengthening each section of company’s value chain and keeping its leading role in profession skills is suggested. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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