An Investigation of the Design Considerations for Menu and Category Widgets on Cinema Reservation Applications
| Autor: | Chieh-Ling Shih, 施潔玲 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 The developed technology together with a mass population of using mobile devices in daily life have brought the revolution of electronic commerce (e-commerce) and the continuously growing application based on the e-commerce market. Evolving with time, people gradually rely on the benefits of smart devices such as mobility and real-time interaction. In recent years, people deem audio and video entertainment more important than ever. In order to provide better online shopping experiences, this study investigates the purchasing process of online movie tickets using the mobile devices. Through interacting with existing cinema applications, the author understood the users’ subjective feelings and needs, which were further transformed into the design guidelines to help create a prototype for further usability evaluation and user study. Finally, it is expected to provide better user experiences by analyzing the results from the experiments. The research consists of two main parts: (1) User experience research and explorative study: The purpose is to seek to understand the users’ actual needs by observation, interviewing, and quantitative questionnaire. Furthermore, the limitation and drawback of examined cinema applications were acquired by asking the users to operate these interfaces. (2) Evaluation: Based on the results of the prior study, six prototype interfaces for conducting the evaluation were created, which is a 2 x 3 (tag x menu) between-subject factorial design aiming at recording the participants’ task completion time. Afterwards, the participants were asked to fill in the System Usability Scale (SUS) and Usefulness, Satisfaction, and Ease of Use (USE) questionnaires. The results of the studies reveal the following conclusions: (1) While dealing with more information, users can finish the tasks quicker when there are tags on the interface than those without tags. (2) Regarding system usability, the categorized tags bring better performance than the untagged one. (3) The subjective preference was not affected by the existence of the tags. (4) Besides learnability, list-styled menu brought the best subjective preference to the users. (5) The overall preference and usability could be enhanced if the ticket system could be designed more aligned with the users’ prior experiences. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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