A Case Study of Disruptive Innovation Theory: Qihoo 360 Technology Co. Ltd.
| Autor: | XIAO-BIN CHEN, 陳曉彬 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 Based on Christensen's disruptive innovation theory, this study uses the litmus test and three-phase analysis framework to analyze Qihoo 360's case and identify whether it is disruptive innovation. This study finds that the development process of Qihoo 360 is the low-end market disruptive innovation. Qihoo 360 launched a 360 security guard to enter the low-end market by creating a completely different business model from traditional anti-virus software companies. Incumbent initially chose to ignore the 360 security guards, and eventually Qihoo 360 launched 360 antivirus that meets the needs of the mainstream market. The case studied in this study belongs to the security software industry, innovation cases in other software industries can be studied in the future. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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