Challenge of Business Transformation and Innovation– A Case Study of P&J Construction Company
| Autor: | Ting-Yao Lin, 林鼎堯 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 In this study, the case company, C company, is a traditional manufacturer and its main business includes manufacturing of ducts for HVAC and sales of related fittings and accessories. C company was founded in 1978. It owns a strong foundation built by the R&D and manufacturing capabilities of its factory and its experience with installation techniques for projects. C company tries to continue providing optimal quality of finished work with its highly specialized construction techniques and reputation of reliability in terms of project services. C company also tries to ensure that customers are most satisfied with services it provides through speediest delivery and proactive customer engagement in terms of customer services. The dynamics of Taiwan’s economy in the early years is like a snapshot of the company’s endeavors. The reason is that it is a period that saw the silent emergence of thousands of small- and medium-sized enterprises represented by family businesses. C Company was co-founded by seven brothers and has remained undivided until today. The family is deeply devoted to its religion and has long committed itself to Mazu. One of the brothers, Peter, is also the president of one of the Top 3 temples in Taiwan and is an earnest philanthropist who contributes both money and efforts. Another brother Jason is also the chairman of the second Funeral Parlor of Taipei City as well as the patron advisor of one temple, not to mention his dual role as a voluntary police officer and firefighter. He contributes to the local community by donating coffins and relief to the poor every year while keeping all his good deeds to himself. By chance and through their interpersonal networks, Peter and Jason entered the funeral industry. P Funeral Company was founded in 2001 and its main business includes funeral services and sales of pre-arrangement contracts. J Company for funeral and memorial Services was III founded in March, 2017 and its main business includes setup of graceful memorial halls and rental of Buddhist chanting halls. Therefore, this case study also examined challenges encountered by P Company and J Company. Through the discussion of this case, it can be understood what resource bricolage, business models, the two pronged approach and the power of social influence mean to the current environment in the funeral industry and the challenges and harsh trials that businesses need to confront and how businesses can move towards sustainability by thinking from the angle of business models. This case study includes two parts: text and teacher manual. The analysis and discussion of the case provide leaders and managers with different aspects of thinking for decision making that enable them to analyze scenarios in cases, have insight into collected information and compare pros and cons of results. In this way, they will be able to increase the depth and breadth of their thinking by contemplating from different angles when encountering scenarios similar to this case and thus ensure success of decision implementation. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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