The Analysis of Marketing Strategy for Food and Agriculture Education in a Private Kindergarten
| Autor: | Chien-Hsing Chen, 陳建興 |
|---|---|
| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 The declining birthrate has already been a major issue faced by countries around the world, and the impact and influence brought by it is far-reaching. When the number of children that are raised by parents decreases, parents’ demands shift from quantity (number of children) to quality (quality of education). As a result, they become more cautious when choosing a kindergarten. Therefore, under the circumstances that private kindergartens used the food and farming education as marketing strategy for admission when they faced difficulties in recruiting students, this study interviewed operators and parents of Xiaowei Kindergarten focusing on the contribution of its operational items to annual revenue. Furthermore, this study discussed the current situation of Xiaowei Kindergarten by comparing the growth rate of childhood and annual revenue before and after the promotion of the food and farming education. The results show that the number of children and the annual revenue of Xiaowei Kindergarten had obviously increased after it promoted the food and farming education. Also, the growth rate of overall annual revenue was as high as 29%, maintaining the growth rate of 7%~9% every year. Therefore, the food and farming education adopted by the kindergarten as marketing strategy for admission had a positive influence on its operation performance. The promotion and implementation of the food and farming education courses can improve the endless problems of food safety, so the formulation of marketing strategies and the establishment of overall brand image of kindergartens will lay a foundation for the sustainable development for kindergartens. This study suggests that this study analyzed the financial data of Xiaowei Kindergarten, and the operating strategies of kindergartens may vary from place to place. This study demonstrates that the project of food and farming education not only assists to develop the teaching characteristics of the kindergarten, but also improves teachers’ professionalism and abilities, which helps achieving the effectiveness of kindergarten’s admission transformation. Thus, it is suggested that when facing with the impact of the change of early childhood teaching environment, kindergartens can invite food and farming experts for coaching students through the project of food and farming education as one of strategies to solve the dilemma of kindergartens. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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