International Sporting Goods Shows – Management & Design
| Autor: | Wei-Chao Yang, 楊惟超 |
|---|---|
| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 Since 1975, Taiwan has been sponsoring all sorts of exhibitions. In 1985, the World Trade Center was completed, it became one of the most active exhibition venues in Asia. Among the exhibitions, the electronic expo, computer expo, machine tool expo, bicycle expo and sports equipment expo are the most popular ones. The contents of these expositions are closely connected with the development of the industry in Taiwan. It reflects the main points and advantages of the economic development of Taiwan since the 1970s. Since its establishment in 1972, the Taiwan Sporting Goods Manufacturers Association (TSMA) has collaborated with the Taiwan External Trade Development Council (TAITRA), sponsoring TAISPO. It will be its 46th anniversary this year, becoming one of the most historic exhibitions in Taiwan. This study examines the international exhibitions participated in by the Taiwan Sporting Goods Manufacturers Association (TSMA). It is hoped to provide suggestions for the government in the planning and design of the international exhibitions, which are becoming more and more competitive, to adjust the exhibition contents in order to promote the benefits of exhibitions and to attract more buyers to visit these exhibitions in Taiwan consistently. Establishing the foundation of mutual trust and transaction behavior between manufacturers and buyers, it is able to maintain the competitive advantages of Taiwanese manufacturers. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|