Flexible or Persistent: Effects of Multiple Social Identities and Accessibility to Domain Knowledge on Idea Generation
| Autor: | Wang, Tso-Chun, 王作君 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 Firms have started to seek innovative ideas from external sources in recent years. Among the new ways of idea generation, online idea generation platforms which allow customers involve through an online community are getting popular, and more companies are getting inspired from the ideas contributed. In current study we proposed that the task structure and one’s cognitive processing style will influence the idea generation outcomes. We first invoked the Dual-Pathway to Creativity Model (DPCM) that identifies two cognitive ways to creativity. Then we adopted multiple social identities and accessibility to domain knowledge, proposing their positive effects on cognitive flexibility (i.e. thinking or processing in divergent approaches) and cognitive persistence (i.e. persistently exploring in few categories). Also, the individual difference, need for closure (NFC), was measured as a variable affecting the effects of previous two variables on flexibility/persistence. We conducted a 2 x 2 x 2 online experiment, collecting 2,355 ideas from 250 participants. Results show that either possessing a multiple social identities mindset, differing the accessibility to domain knowledge, or possessing different level of NFC had no significant effects on flexibility and persistence. Both flexible thinkers and persistent thinkers perform better in creativity, proving that both cognitive ways could lead to creative results. Though increasing the accessibility to domain knowledge seems to have no effects on persistence and general creativity, it does predict better within-category creativity. We also find that gender could be an influential variable in our model, affecting the results both independently and interactively. The findings suggest that companies should design their task structure on online idea generation platforms according to the outcome types they desire to obtain as well as participants’ individual differences. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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