An Application of Competitive Strategy Analysis toVietnam Known-You Seed Company
| Autor: | Yang, Chang-Ming, 楊蒼敏 |
|---|---|
| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 Through applying the concept of “creative SWOT matrix”, this study was aimed to assess the factors including the resources, key techniques, customers, and competitors encountered by Vietnam Known-You Seed Company. In addition, through comparative analysis of “differential matrix”, company may enable operators clearly understand the strengths and weaknesses of itself, opportunities and threats from the external market so that the objectives and strategies may be established for the expansion and development of company. The empirical results indicate that company possess a better substantial competitiveness on the core resource conditions, including the internal staff training programs, shipping efficiency, relationship with farmers, and on the key factors for industry success including new varieties and new technology, cultivating demonstration holded and after-sales service. For farmers, they tend to have higher demands on service attitude and professional knowledge of marketing staff, clear variety characteristics marked on seed bags. According to the findings of this study, Vietnam Known-You Seed Company should increase their ambitions and keep to accumulate energies in order to expand their business areas actively and reach the targets. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|