Factors to Influence the Selection of Postpartum Nursing Care Center for Pregnant Woman
| Autor: | CHIU, HUI-YING, 邱慧櫻 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 Postparturm nursing care center is currently a highly active market where demand is greater than supply. However, with increasing market competition, how to find out market differentiation is very important to the industry. This study explored the difference in the degree of attention given by pregnant women with different trimester, gravidity, and backgrounds to the services provided by postpartum nursing care center such as hardware equipment, professional care, service assurance, and postpartum conditioning. Do research on market differentiation services. To use this variable to design different service focuses to serve consumers visiting the institutions, to enhance the quality of service to show its operating characteristics. The study found that the respondents in the first trimester were those whose professional care was more important than the second trimester, and the differences were significant. The pregnant women of different gravidity had no significant difference in the importance of the four service aspects; Regarding the degree of importance attached to various services in the demographic background, apart from the obvious difference in family type, there are significant differences in the number of service items in terms of age, occupation, education level, and household average monthly total income. Finally, according to the research conclusions, the following recommendations are made: In the introduction process, pregnant women in the first trimester can be particularly strengthened to explain the services provided by institutions in professional care, and to meet the service needs of pregnant women that are most valued during the first trimester. In the end, the two-way communication ditch is explained according to the service items that are more concerned about the pregnant woman's background, showing the professionalism of the institution, establishing a good contact impression, and persuading the pregnant women to make consumption decisions. Consumers pay great attention to four service aspects provided by the institutions. Therefore, it is necessary to reduce the gaps in the process of service, communication, and delivery with consumers. Making perceived services meet or exceed the expected service of consumers can create excellent service quality and establish a good reputation in the market. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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