The Effect of Carbon Label, Mating Mind-Sets and Environmental Consciousness on Attitude toward Green Restaurant and Purchase Intentions
| Autor: | CHIA YUN LIN, 林家筠 |
|---|---|
| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 With the progress of the times, environmental issues have become a hot topic. Through green consumption, environmental behavior and so on, people can protect the environment or reduce the destruction of the environment. Thus, this study aims to examine the influences of carbon label, mating mind-sets, and environmental consciousness on the attitude toward green restaurant and purchase intentions. 312 valid participants are recruited. This study adopts a 2 (mating mind-sets: mating vs. non-mating) × 2 (carbon label: yes vs. no) between-subjects experimental design to test the proposed hypotheses. This results show that (1) Carbon label leads to higher attitude toward green restaurant than non-carbon label. (2) Compared to non-mating mind-sets, mating mind-sets leads to higher attitude toward green restaurant. (3) Compared to low environmental consciousness, high environmental consciousness leads to higher attitude toward green restaurant. (4) The influence of mating mind-sets on the attitude toward green restaurant depends on the environmental consciousness. (5) The attitude toward green restaurant positively affects the purchase intentions. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|