Using TRIZ to Probe into Key Success Factors and Establish a New Business Model Canvas for Electronics Commerce
| Autor: | Sheng-Yi Wang, 王聖壹 |
|---|---|
| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 Enterprises have developed various kinds of business model and electronic product thanks to the flourish of the Internet. Despite the financial crisis in 2008 that dragged the global economics to a new low, e-commerce around the world still rising steadily. This phenomenon reflects the truth that e-commerce has a positive correlation between Enterprise's key competitive advantages. Nowadays, Taiwan's industries are seeking transform, the existing corporations and newcomers are eager to enter this emerging market. This has developed to a trend that can't resist, a war of e-commerce is about to burst. E-commerce industry must innovate an effective business model to attract and retain the customers. In addition, enterprises should propose effective strategies to examine interior and exterior issues and prepare in advance. Thus, they can keep pace with the rapidly changing nature of e-commerce and attain business continuity. This research analyzes e-commerce-related thesis to extracts the Key Success Factors (KSFs), and applies grounded theory's three phase coding as well as improved e-commerce 40 inventive principles (used on grounded theory's second phase), to systematically establish electronic commerce's core facets: market arrangement, customers relationship, service convenience, organizating skills, value delivery, technology innovation, profit ability and reliability. After explored the facets, we construct a three-hierarchy business model canvas for e-commerce. We used business model canvas established by Osterwalder & Pigneur to examine the facets, and reconstruct the undiscussed categories into two new facets, cutting-edge technology and financial payment and regulations,to establish a 11-grid business model canvas. The new canvas is the same in nature with the original three-hierarchy canvas. For the existing enterprises, the research result could be used to transform the original business model. The result also provide the newcomers the main ideology of the core facets, technology, product and customers, and the method to reconstruct the new model through the three-hierarchy business model canvas for e-commerce. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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