Antecedents and Consequences of Nostalgia Emotion —Using Hayashi Department Store as an Example
| Autor: | Tsan-HungYang, 楊璨鴻 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 Recently, tourism industry is flourishing. Under intensely competitive situation, tourism managers develop different tourism topics for attracting more tourists. Most specifically, nostalgic tourism is a major topic in these tourism topics. This study aims to discuss the antecedents and consequences of tourists nostalgia emotion triggered by visiting Hayashi department store. Research model uses authenticity as environmental difference and uses nostalgia proneness as personal difference. Furthermore, this model builds loyalty, place attachment and price premium as the consequences of nostalgia emotion. By this study, survey was collected in Hayashi department store and online at the same time from the end of April 2018. There are 512 valid questionnaires in this study. The results of the SEM analysis show that authenticity and nostalgia proneness are positively related to nostalgia emotion, and nostalgia proneness will moderate the effect of authenticity. Moreover, nostalgia emotion positively affects loyalty and place attachment. Except the direct effect between loyalty and nostalgia emotion, there is partial mediating effect by place attachment. Loyalty and place attachment have positive effect on price premium. Additionally, this study has found that difference in age and the experience of visitors have effect on this model. Finally, this study conclude that Hayashi department store should focus on reinforce authenticity and put more attention on high nostalgia proneness visitors like repeat tourists. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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