A Case Study on the Profit Models of the Platform Business
| Autor: | Chen, Kuan-Jen, 陳冠任 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 The “Platform Business Model” exists not only in the Internet services industry, but also traditional place. Most platform firm notice and invest into the group with larger profit pool. However, it might not be able to motivate the activity of platform network externality. Moreover, which is the main research question of study, a platform firm with single profit model has limitation of its profitability growth, and even be a future risk. In this study, a qualitative research of Taiwan Taxi Co., Ltd. was conducted. Compared to other taxi firm, Taiwan Taxi built up several additional platform and business as an ecosystem. It brought diversity profit model, and also consolidated the each group. Thus the study follows the frame of “Component of Profit Model” and “Strategy of Profit Model Development” to analyze the procedure of new business. In the conclusion of study, the first step must be considered from the “users group of platform ecosystem”, including clarification of the core of group. Application of groups’ needs and feature is key point for extending platform, and changing the cash flow. Furthermore, the “investment and operation of new platform” will be the basic of steadily development. Sometimes, accepting of new technology could reverse the relationship between each group. Finally, the “synergy across multiple platform” including the pricing model and the structure of core competency are crucial to achieve coordination and complementarity. Those suggestions for profit model in order to provide relative companies different reference of strategic choices. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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