The integration of customer service and activity value management system through Financial Technology
| Autor: | Chu, Chih-Hsuan, 朱芷萱 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 The current financial technology focuses more on providing customers with new types of services and products, and less on intra-company operations. The application functions discussed by scholars are only mentioned on the client side, and there is less research on the enterprise side. The customer service management in the financial industry also focuses on the increase in customer satisfaction and customer loyalty. However, it does not mention how to measure the revenue and cost of individual customers and products. Therefore, this study will explore the combination of customer service management and activity value management in the financial industry, and then derive the expected benefits based integration information. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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