The Relationships between Destination Images, Perceived Values, Behavioral Intents, and Satisfactions of Tainanese Tourists' Visits to Japan.
| Autor: | LIN, CHIH-HAO, 林志豪 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 The purpose of this study is to determine Tainan residents’ experiences when visiting Japan for sightseeing, questions evaluated include, the reason for visiting, the value they received from the trip, how they would recommend the trip and the most positive experiences. This study has compiled 400 valid survey responses titled and uses Descriptive Statistics, Structural Equation Model and other statistic tools to compile the data received. The study results can be summarised as below: 1. The three most important reasons for visiting Japan were o “Japan has many cultural and religious attractions (E.g. Golden Pavilion Temple, Sensoji Temple)”, o “A lot of shopping destinations”, o “A lot of sightseeing destinations”. 2. The three most important factors driving the value of the trip were; o “I had some great experiences during this trip” o “Provides safe and pleasing public utility” o “All the natural attractions have their own unique characteristics” 3. The top three factors driving there future intents to visit were; o “Will recommend others to visit Japan”, o “Have a positive impression of travelling in Japan” o “Willing to visit Japan again in the future”. 4. The three most positive experiences were; o “I am satisfied with the local historical monuments during my visits”, o “I am satisfied with the ease of information query regarding local shopping” o “I am satisfied with the ease of information query regarding local travels” 5. There is a strong correlation between how they felt before the trip and their perception afterwards. 6. There is a weak correlation between how they perceived the trip beforehand and their satisfaction with the trip. 7. There is a weak correlation between the perceived value of the trip and future intentions of the trip. 8. There is a strong correlation between the perceived value of the trip and positive experiences. 9. There is a strong correlation between the positive experience and future intent. 10. There is a strong correlation between the value perceived in the trip and the reasons for visiting Japan. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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