Exploring the Relationships among Edible Landscaping, Corporate Social Responsibility，and Tourist's Revisitation Intention:A Case Study of The Dashu Recreational Agriculture Area
| Autor: | Mei-Feng Xu, 許美鳳 |
|---|---|
| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 In recent years, more and more citizens in Taiwan prefer rural traveling that afford their active participation in leisure activities with local focus that are designed for gaining deeper fun and educational leisure experiences. This study discusses the relation among edible landscape, corporate social responsibility, and the visitation intention for the tourists who visit rural areas. On site interview was used in this study. The subjects were individuals at the age of eighteen years old who had reserved interpretation service, fruit picking, do-it-yourself (DIY) activities, and local food services in their tour package. A total of 300 questionnaires were distributed in Dashu agricultural recreation area, and a total of 288 questionnaires were valid. All data were subject to descriptive and inferential statistical analyses to examine the research questions and hypothesis in this study. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|