Research on News Submitting to Analyze the Trend of National Army Image─an Example of the Army's Huadong Command
| Autor: | Yu-Min Li, 李裕民 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 In recent years, the media arguably dominant the world. In order to improve Army’s positive image, Army would utilize the way of Internet communication to get the much of promotion. Newspaper have existed for a long time, people used to trust and depend on newspaper. Media is one of the main resource that people can learn about international news. As a result, the mass communication media can give the people, institution or incident certain impression and prestige. Nowadays information is easily available to get, many people change their channel to get news, because of smart phone. People can learn news from Facebook or the other network platform. The research would compare new media to traditional media, and look for what type of Army’s news is the most acceptable by audience, becoming the trend of Army’s impression building. In addition, this study also explores the public''s perception of military news in various media through questionnaires. The study found that the public generally agrees that newspapers and the Internet are currently the most accepted news platforms, but the attention to military news is neutral, and the national army should use the media to actively promote the image. On the whole, both traditional and new media can use it to enhance the image and crisis of the national army. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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