The Research on Activities Satisfaction, Activities Image and Re-Participation Intention -An Example for Cheng Ch'eng-Kung Gods and Parent-child Walking Activities in Tainan, 2017
| Autor: | Huang, Hsin-Jung, 黃鑫榮 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 The purpose of this study is to understand the effect of activity satisfaction and activity image on re-participation intention, to explore the differences in activity satisfaction, activity image and re-participation intention among participants with different background variables, and to explore the related situations between them. The research method adopts the purposive sampling method to conduct a questionnaire survey on participants participating in the 2017 Cheng Ch'eng-Kung Gods and Parent-child Walking Activities. A total of 300 questionnaires were sent out, 236 were recovered, and descriptive statistics, t-test, and one-way ANOVA. The research results are as follows: The majority of participants are "female" and the majority of them aer "41-50". The degree of education is mainly "university graduation", and the occupation is "business (service industry, free industry)". Activity satisfaction has explanatory power for activity image; activity satisfaction has explanatory power for re-participation willingness. The higher the activity satisfaction is, the higher the relative re-participation willingness is; the activity image has explanatory power for re-participation willingness, and the higher the activity image is, the higher the willingness to participate is. This study suggests that the activities can be planned to show the characteristics of the activities so that the activity participants can increase their satisfaction with the activities and the willingness to participate in the activities can also increase. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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