A Study of Parents' Satisfaction and Loyalty towards Childhood Education and Care Service Quality of Public Preschools in Taoyuan City
| Autor: | Wen-Ting Huang, 黃文婷 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 The purpose of this study is to understand the relationship between childhood education and care service quality and parents’ satisfaction and loyalty of public preschools in Taoyuan City. Explore the differences in the satisfaction and loyalty of parents with different backgrounds. In this study, a questionnaire survey method was used to study the parents of public preschools in Taoyuan City for the research object. The childhood education and care service quality satisfaction and parents’ loyalty questionnaire were prepared as a survey tool. The content of the questionnaire is divided into three parts, the first part is the basic information of parents, the second part is the childhood education and care service quality satisfaction scale, the third part is the parents’ loyalty scale. A total of 200 questionnaires were sent out and 186 valid questionnaires were collected. The data were analyzed by descriptive statistical analysis, one-way ANOVA and Pearson''s correlation analysis. The conclusions of this study are as follows: 1. The parents of the public preschools in Taoyuan City are highly satisfied with the childhood education and care service quality. The satisfaction degree of empathy is the highest among all the measurement structures. 2. The parents of the public preschools in Taoyuan City have a high degree of loyalty to preschools. The degree of the willingness to readmission is the highest among all the measurement structures. 3. There was no significant difference in the satisfaction of overall childhood education and care service quality between parents of different backgrounds in public preschools in Taoyuan City. 4. There was no significant difference in overall loyalty among parents with different backgrounds in Taoyuan public preschools. 5. There was a significant positive correlation between childhood education and care service quality satisfaction and parents’ loyalty in public preschools in Taoyuan City. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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