An Integrated MCDM Model for New Product Development on the OLED Industry
| Autor: | LIN, YEN-FU, 林炎富 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 106 In order to survive and sustain competitive advantage in the market, enterprises must continue to seek valuable and advantageous investments, such as international cooperation, new product development and equipment renewal. New Product Development (NPD), among others, is the most difficult one. For that reason, it has become an important task to propose a more economical and more efficient NPD decision-making model, which can develop novel and of creative products in a short period of time for satisfing the customer’s needs, and further enhancing the competitiveness of enterprises in the international market will be an imperative topic. This study proposed an integrated decision-making evaluation model of new product development (NPD) of OLED products. First of all, through relevant literature review and in-depth interviews with industry experts, the key influencing factors are sorted out to construct the objectives and criteria using analytic hierachy process (AHP), and then the interdependencies between objectives and criteria through the interpretive Structural Model (ISM) for the development of OLED products. Finally, a fuzzy theory is applied to resolve the linguistic hedges, and a fuzzy analytic network process (FANP) is adopted to obtain and rank the weights of all the factors, then the best alternative can be chosen. A complete case study is undertaken in a Taiwanese company that provides professional packing and design for new products of OLED. In this study, the FANP and composite priority vector (CPV) method are compared with objectives, criteria, and alternatives (three new products). The results found that the most important one using FANP method is the O1 management team, followed by the O3 products and technologies in light of objectives; whereas the most important of the CPV methods is O1 management team, followed by the O2 financial funds. Furthermore, the comparison of the criteria shows that the FANP and CPV method both considers the top two of criteria are C7 return on investment (ROI) and C21 experts’ research and industrial assessment. In addition, the FANP method indicates the C24 to be the least important and CPV method considers C25 to be the least important. Finally, regarding the new PMOLED products (alternatives), both the FANP method and theCPV method are selected the A3 new product as the most competitive new product. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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