Research on the Strategy of All-Out Defense Education Marketing Promotion
| Autor: | Shih-Wei Chen, 陳世偉 |
|---|---|
| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 This study adopted the qualitative research method to investigate the marketing and promotion strategies of All-out defense education policy marketing in Yunlin County and analyzed the current status of the coping strategies of All-out defense education. Moreover, it also aimed for examining the All-out defense education policy under the situation of people’s lacking crisis-consciousness and the military threat from Mainland China. The researcher reviewed relevant literature and conducted in-depth interviews with some members relating to All-out defense education policy marketing in Yunlin County to collect data. The findings of this study are: (1) People in Taiwan lacked crisis-consciousness and had to get acquaintance with the threat from Mainland China. (2) The military image in Taiwan was not good enough, and the government had to rebuild the military prestige. (3) Credentialism prevailed so that All-out defense education was supposed to be integrated into school education. (4) The authorities concerned had to promote All-out defense education continuously. (5) The authorities concerned had to emphasize on the education and promotion of All-out defense cultural relics. (6) The military training instructors were to exit the campus so that the authorities concerned had to cultivate diversified teachers for All-out defense education. All-out defense education policy is one of the most important policies in Taiwan, and its guideline should move with the times. For the future development of all-out defense education and as references for future related policies, this research provided the following suggestions: amend related provisions continually, execute military course integrated into school education, cultivate professional teachers for all-out defense, enrich all-out defense knowledge in teaching, establish all-out defense autonomy, and value all-out defense technology, etc. Furthermore, the researcher expects that the will to bring the entire nation to arms can be aroused when our country confronts threats, the concept of all-out defense can be rooted deeply, and effectively put all-out defense education policy into practice. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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